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Networking Events Matter Now More Than Ever


Planning to grow your business this year? If so, networking is one of the most important and valuable tools in your arsenal. After all, networking is about so much more than simply scoping out leads and continuing to maximize that bottom line. Below, we highlight a few other reasons why networking should be a priority for every business owner. 

Why Is Business Networking Important to Your Success? 

Here are three reasons why business networking can be so important to your success:

1. Brand Awareness

The more people you meet and speak to about your brand, the more likely it is that you will receive recommendations through word of mouth, and the more people and potential clients/customers will come to learn that your business exists. 

2. Meeting Mentors 

When you embrace networking opportunities, you are certain to meet a number of different business owners with varying levels of experience. You are sure to meet business owners whom you can mentor, as well as business owners who could teach you a thing or two about improving business growth. Having a mentor to teach you a few new tricks of the trade can make a world of difference to your business strategy going forward. 

3. Gaining a Better Understanding of Gaps in the Market 

Through networking, you may come across new gaps in the market that you had not originally noticed were there. This may be a slightly different target market to the one at which you are currently aiming your advertising, or it may be a slightly different version of the product or service that you are offering. Either way, these market gaps will be sure to provide you with new ideas in terms of growing and expanding your business. 

How Do You Network Effectively? 

By taking every opportunity to speak to people who are involved in your industry – in any shape or form! It is also important to focus more on how you can help others. By opening yourself to doing your bit for other entrepreneurs like yourself, they are likely to naturally return the favor. 

Tips on Improving Your Business Networking Skills 

The number one tip for improving your business networking skills is to do it as much and as often as possible. Also, try to enter every networking opportunity with the goal of meeting some interesting new people, rather than marketing for your business. 

Be sure to attend the Annual Pittsburgh Business Show, set to take place on May 5th, 2020. Contact us for more information.