If you are preparing for an upcoming trade show, then you probably know just how important your booth is for attracting attendees and making sales. If you’re attending a large business show, then there will be many other companies there vying for the attention of the people walking by. Since most attendees are authorized to make purchasing decisions, you want to be sure you can talk to as many people as you can.
Your success depends, in part, on the elements of your booth. Here’s how to make your next trade show a win for both you and your organization.
Inviting Trade Show Booth Ideas
• Make Your Booth Approachable. We’ve all been to plenty of business shows where people have had a gorgeous booth, but not the staff to back it up. People will wander into the booth based purely on aesthetics, but if they can’t talk to someone about the product or service—particularly someone who’s authorized to make sales decisions—then you don’t have the chance to talk to people and form relationships. Staff your booth with as many people as are needed, and be sure that they’re trained to answer questions and provide information.
• Develop a Great Demo. Demos are important for many companies that are selling technology products and services. It’s important that you can show attendees exactly what your product does by seeing it first. That way, they’ll be asking you questions, you’ll be able to feature the benefits, and the conversation can naturally move into sales.
• Choose Your Booth Location Carefully. First, choose a location that’s right for you. If your business goals are to be in the midst of plenty of foot traffic, then you should find a booth that’s near the entrance or registration desk. If you’d like to talk to people who are ready to take action right away, choose a spot located near conference rooms or the stage. Take particular note of any areas that may not be getting enough foot traffic due to an obstruction or simply poor placement. If need be, call the conference organizer and ask them for help in choosing a booth location.
• Booth Design Matters. If successful trade shows or business shows are vitally important to your business, then you should have your booth designed by a professional. They can help you promote your brand and your products for any size space. Also, if you’re using a new booth for the first time, make sure you know how to set it up. Today’s booths can be beautiful but complex.
• Promote Giveaways and Specials. Everyone is giving something out—should you? Probably, because let’s face it—attendees love goodies, and it will draw them to your booth. Also, if your company is offering a “show special” on products or services, your booth advertising should make that clear. People who are tasked with finding new products for their companies will be looking for these types of deals.
The Pittsburgh Business Show (PBS), a business-to-business trade show, conference, and business networking event is being held on April 19-20, 2017, at the David L. Lawrence Convention Center in downtown Pittsburgh. This free show will introduce products, services, and strategies that will help companies establish and advance their business goals. If you are interested in becoming a vendor, visit the website at www.pittsburghbusinessshow.com.
WHAT PEOPLE ARE SAYING
“The only show you will need to attend this year”